Prof. Laurette Dubé
Fellow
Current Employer
McGill University
Election Year
2006
Academy
Académie des sciences sociales
Discipline
Administration / Management
Department
Desautels Faculty of Management
Keywords
Emotions, communications, self-management, advertising appeals, compliance
Long Citation
Dr. Laurette Dubé is a scientific leader in the study of affective processes underlying consumption and lifestyle behavior. Her academic achievements are solidly anchored in both marketing and health management. She examines affective processes from their neurobiological manifestations to their conscious experience, to develop more effective communications and service management strategies. She is the founding scientific director of the McGill Integrative Health Challenge Think Tank, created to foster partnerships among scientists and decision-makers from all sectors of society to encourage a more ambitious notion of what can be done for more effective health management.
Short Citation
Laurette Dubé is a scientific leader in the study of affective processes underlying consumption and lifestyle behavior whose academic achievements are in marketing and health management. Dr. Dubé examines affective processes from their neurobiological manifestations to their conscious experience in order to develop more effective communications and service management strategies and is founding scientific director of the McGill Integrative Health Challenge Think Tank.
Dr. Laurette Dubé is a scientific leader in the study of affective processes underlying consumption and lifestyle behavior. Her academic achievements are solidly anchored in both marketing and health management. She examines affective processes from their neurobiological manifestations to their conscious experience, to develop more effective communications and service management strategies. She is the founding scientific director of the McGill Integrative Health Challenge Think Tank, created to foster partnerships among scientists and decision-makers from all sectors of society to encourage a more ambitious notion of what can be done for more effective health management.
Short Citation
Laurette Dubé is a scientific leader in the study of affective processes underlying consumption and lifestyle behavior whose academic achievements are in marketing and health management. Dr. Dubé examines affective processes from their neurobiological manifestations to their conscious experience in order to develop more effective communications and service management strategies and is founding scientific director of the McGill Integrative Health Challenge Think Tank.